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Rooted in Nigeria,

reaching the world

Building a pan-African presence for niche fragrance and luxury skincare, one market and one partner at a time.

14 Active & Developing Markets for Niche Fragrance and Luxury Skincare

From our Nigerian roots, we are building a considered, partner-led presence across the continent: two tiers of market maturity, one consistent standard of style and service.

Current Niche Traction
  • Nigeria
  • Ghana
  • South Africa
  • Kenya
  • Senegal
  • Morocco
Rapidly Developing
  • Côte d’Ivoire
  • Cameroon
  • Ethiopia
  • Rwanda
  • Tanzania
  • Angola
  • Algeria

Plus distribution reach into the United Kingdom, our first market outside the continent.

Tanzania South Africa Senegal Rwanda Nigeria Morocco Kenya Ghana Ethiopia Côte d’Ivoire Cameroon Angola Algeria Morocco Algeria Senegal Côte d’Ivoire Ghana Nigeria Cameroon Ethiopia Kenya Rwanda Tanzania Angola South Africa

Where we are building

We are currently active or in active development across the following markets, with more to follow as the continent’s appetite for niche fragrance and luxury skincare continues to grow:

12

Active & developing markets

scentified 5 manpacking back

Pan-African Vision

From our Nigerian roots to a distribution vision spanning the continent

Scentified was built from a Nigerian foundation, with a distribution vision that extends niche fragrance and luxury skincare across Africa, matching each market’s character with the same standard of curation and care.

How we expand

Rather than opening in isolation, we partner with trusted local operators in each market, pairing their knowledge of the terrain with our sourcing standards, curation philosophy and brand relationships. We manage the parts that are hardest to get right from a distance (currency, logistics, customs) centrally, so that quality and experience remain consistent no matter where a bottle lands.

It is the same principle that built Scentified in the first place: every experience carefully curated, every customer a unique expression, never a transaction.

How we expand

A partnership model,

centrally managed

01

Local Operators

We partner with trusted local operators who understand each market’s culture, customer and retail landscape.

02

Centralised Logistics

Complex cross-border logistics, sourcing and supply are centrally managed, so every market draws from the same standard.

03

Consistent Quality

From curation to customer experience, the Scentified standard travels with us into every new market we enter.

Bring Scentified to your market

We are looking for trusted local operators ready to bring niche fragrance and luxury skincare to new markets across Africa.

Partner with us

We partner with the world’s leading fragrance houses to introduce exceptional brands to discerning African audiences through thoughtful retail, meaningful storytelling and unforgettable experiences. Fill in the form below and our concierge team will be in touch.

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