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Born from a Pan-African vision

In 2016, Scentified began with a single conviction: the way you present yourself to the world is never accidental. It is one of the most intentional things you can do. Born from a Pan-African vision with Nigerian roots, we did not set out to open another luxury retailer. We set out to create a house where fragrance, skincare and culture come together in service of self-expression. A house that is an extension of our customers’ sense of identity and style.

As a Pan-African authority on niche fragrances and luxury skincare, we source exceptional collections from the world’s most high-end and avant-garde fragrance houses and pair them with sensorial expertise, cultural intelligence, and radical personalisation. Every experience, carefully curated. Every customer, a unique expression, never a transaction. Because it is not simply about what you wear. It is about how you choose to be remembered.

To us, scent is deeply personal. It is the quiet ritual of discovering something that feels unmistakably your own. One that leaves a lasting impression without saying a word.

This is not retail. It is ritual. Anchored by a single purpose: to cultivate the art of self-expression.

Mission & Vision

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Our Mission

To cultivate the art of self-expression. We do this by curating exceptional sensorial experiences, pairing world-class fragrances and beauty products with deep expertise, attentive service, and an understanding of identity that goes beyond the surface.

Our Vision

To become Africa’s leading house of sensorial luxury — a globally recognised destination for niche fragrances and skincare products.

What sets us apart

01

Radical personalisation

Our consultations consider fragrance families, skin chemistry, mood, lifestyle and aspiration to help you cultivate the art of being remembered.

02

Cultural intelligence

Our approach is rooted in African culture and informed by a global appreciation for art and self-expression.

03

Sensorial experience

Explore fragrance through attentive guidance, sensory education and a ritual designed around you.

Meet our Founder

Derrick Chike Memeh is a banker, award-winning leader and fintech microfinance founder, consultant, and now respected perfumer.

Long before Scentified became Africa’s destination for niche fragrances, Derrick was fascinated by the stories behind the world’s rarest scent houses.

A chance encounter with the world of luxury perfumery revealed something impossible to ignore: while exceptional fragrances were celebrated across Europe and the Middle East, they remain largely undiscovered across much of Africa. He found that niche luxury brands in particular carried ambience and presence that could not be sourced anywhere else.

And that realisation became a pursuit.

Not simply to source high-end fragrances, but to curate a house where rarity, craftsmanship and culture could meet: a place where customers are guided towards an expression of self that feels completely unique.

Today, that vision has made Scentified the trusted destination for discerning customers seeking niche, luxury fragrances and skincare, thoughtfully curated for the African market.

scentified management team

Our Executive Team